NAUMOVSKA, L.; PETRUSEVSKA, G. Gamification in Marketing: Analyses of the Impact Beyond Play and Fun. European Journal of Behavioral Sciences, [S. l.], v. 8, n. 2, p. 45–57, 2025. DOI: 10.33422/ejbs.v8i2.1585. Disponível em: https://dpublication.com/journal/EJBS/article/view/1585. Acesso em: 8 oct. 2025.