ABOUELGHEIT, E. Generative AI, Disruptive Innovation, and Marketing Firm Strategies: Opportunities and Implications. International Journal of Applied Research in Management and Economics, [S. l.], v. 7, n. 4, p. 32–47, 2024. DOI: 10.33422/ijarme.v7i4.1359. Disponível em: https://dpublication.com/journal/IJARME/article/view/1359. Acesso em: 28 mar. 2025.