1.
AbouElgheit E. Generative AI, Disruptive Innovation, and Marketing Firm Strategies: Opportunities and Implications. Int. J. Appl. Res. Manag. Econ. [Internet]. 2024 Dec. 30 [cited 2025 Mar. 28];7(4):32-47. Available from: https://dpublication.com/journal/IJARME/article/view/1359