International Journal of Applied Research in Management and Economics <p>The International Journal of Applied Research in Management and Economics is a platform for scientific discussion and knowledge sharing open for all researchers worldwide. The abbreviation for the Journal is IJARME. It provides a forum for both academics and decision-makers to advance theory and application in the fields of Management and Economics. All submitted articles should report original, previously unpublished research results, experimental or theoretical, and will be peer-reviewed. Articles submitted to the journal should meet these criteria and must not be under consideration for publication elsewhere. Manuscripts should follow the style of the journal and are subject to both review and editing.</p> Mokslinės Leidybos Deimantas (Diamond Scientific Publication) en-US International Journal of Applied Research in Management and Economics 2538-8053 Digital Transformation in Property Development and the Role of Change Management: Structured Literature Review and Future Trends <p>Digital transformation affects all areas of business. Some industries are pioneers, whilst others lag behind in implementing digital solutions. The property development business as a traditional business is often neglected in the implementation of digital topics. Consequently, it is a particularly interesting topic to focus on. The paper gives an overview of the current literature on digital transformation and change management and lays bare those areas in the company which are affected, in addition to the role change management plays in the implementation of change processes. Finally, gaps in the research are identified, which may be of interest for future research.</p> Christian Klee Copyright (c) 2022 International Journal of Applied Research in Management and Economics 2022-06-20 2022-06-20 5 2 1 12 10.33422/ijarme.v5i2.820 The Impact of Brand Experience on Brand Engagement with Meditating Role of Brand Love and Brand Trust <p>The present study aims to investigate the impact of brand experience on brand engagement with mediating role of brand love and brand trust. Within the literature, there have been a select few studies that have focused on these factors in case of Bank Melli Iran. To this end, a case study approach was utilized in which 384 customers of Bank Melli Iran in Sari (both male and female) were selected based on available non-random sampling method and the formula of Cochran to participate in this study. Data collection method was library and field type. In the field method, we used the standard questionnaire. To evaluate the validity while using content validity, structural validity (convergent, divergent validity and composite reliability) was also used. The reliability of the questionnaire was assessed by Cronbach's alpha test. The results of convergent, divergent and composite reliability studies showed a good fit of measurement models, and also the results of Cronbach's alpha study showed a good reliability of each variable. After ensuring the validity and reliability of the research questionnaire, the final data collection was performed and the results were analyzed using structural equation modeling under partial least squares (PLS). Finally, the results showed that brand experience, both directly and indirectly, mediated by brand love and brand trust, has a positive effect on brand engagement.</p> Morteza Asghari Valikchali Copyright (c) 2022 International Journal of Applied Research in Management and Economics 2022-06-28 2022-06-28 5 2 13 23 10.33422/ijarme.v5i2.830 Blue Economy Challenge for Albania <p>This paper studies the situation of the blue economy in the Albanian part of the Adriatic Sea. As a country with a considerably long coastal line, it bears a lot of potential for the development of this sector, which includes tourism, fishery, maritime transport, and trade, as well as other related activities. The study focuses on tourism because it is one of the main contributors to the state budget, and to the fishery, due to its impact on tourism, gastronomy, exports, and the ecosystem. Data on these sectors during the last decade will be presented, with a special emphasis on the impact that Covid–19 pandemic had on tourism and fishery, how it shaped even afterward the way people make tourism, as well as their view on health and free time, due to its enormous economic and psychosocial impact. Another turning point in the performance of our blue economy is the actual armed conflict in Ukraine. Russian and Ukrainian tourists have increased impressively during the last years in Albania, and this aggravated situation has already begun to show its negative impact on our blue economy. The importance of this study lies in keeping up with the steps undertaken by our government towards this crucial sector of the economy, in terms of legislation, and real support with the right strategical politics undertaken and foreseen for the near future. It delivers recommendations to enhance these strategies to overcome the actual boundaries and develop further necessary reforms in favor of a sustainable blue economy.</p> Aelita Mani Nives Lamce Adriana Xhuveli Copyright (c) 2022 International Journal of Applied Research in Management and Economics 2022-06-27 2022-06-27 5 2 24 33 10.33422/ijarme.v5i2.763 Debt Sustainability in Developing Economies: Evidence from Sub-Sahara Africa <p>In this study, we assess the debt sustainability of emerging economies in Sub-Saharan Africa. We specify a dynamic panel threshold to estimate the debt threshold for primary surplus and economic growth. The results reveal a non-linear threshold effect. First, with a threshold value of 17.95%, the primary surplus has a strong positive relationship with the debt-to-GDP ratio. Second, economic growth is maintained when the debt-to-GDP ratio is about 52%. The study recommends that governments in SSA should make conscious efforts to restore fiscal discipline that will keep the debt burden at a rate reasonable enough to sustain and avoid debt overhang problems.</p> Jephthah Osei Copyright (c) 2022 International Journal of Applied Research in Management and Economics 2022-06-27 2022-06-27 5 2 34 43 10.33422/ijarme.v5i2.884 Motivation and Work Engagement of the Millennials in the Workplace: Youkang Company Experience <p>Organizations today are increasingly having a bigger proportion of millennial employees as part of their workforce. To be among others, millennial employees are competitive, civic-minded, open-minded on diversity, and achievement-oriented. They seek challenge, growth, and development; a fun work life and work-life balance. Like other generations, millennial employees need to be managed and motivated towards higher levels of performance and productivity. This research aimed to determine the relationship between the level of motivation and the level of work engagement of the employees of Youkang Company. This study used a descriptive correlational survey to collect data, with 79 millennials in the Youkang company as participants. In addition, the researcher conducted informal interviews with millennials in the Youkng company. Weighted mean, T-test and Pearson's test are some of the statistics techniques employed. Through general findings of the study, more opportunities for interaction, design more training activities, develop a reward and recognition program, regularly provide positive feedback, continuously improve the work environment and considering the model of motivation and work engagement in designing future employee programs are recommended.</p> Xianglan Yu Copyright (c) 2022 International Journal of Applied Research in Management and Economics 2022-06-20 2022-06-20 5 2 44 58 10.33422/ijarme.v5i2.879