International Journal of Applied Research in Management and Economics <p>The International Journal of Applied Research in Management and Economics is a platform for scientific discussion and knowledge sharing open for all researchers worldwide. The abbreviation for the Journal is IJARME. It provides a forum for both academics and decision-makers to advance theory and application in the fields of Management and Economics. All submitted articles should report original, previously unpublished research results, experimental or theoretical, and will be peer-reviewed. Articles submitted to the journal should meet these criteria and must not be under consideration for publication elsewhere. Manuscripts should follow the style of the journal and are subject to both review and editing.</p> Mokslinės Leidybos Deimantas (Diamond Scientific Publication) en-US International Journal of Applied Research in Management and Economics 2538-8053 A Study On Strategic Initiative for Reinvigorating Employee Engagement Among Gen Z <p>Gen Z are already in the workforce today, being a tech savvy Gen, they have bought new perspectives and expectations at the workplace. The objective of this paper is to understand what are the factors that govern engagement of Gen Z at the workplace and to know the correlation of these factors on employee engagement. Literature review is basis for developing the hypothesis of the study. Study of research papers helped in identifying the common factors mentioned in the study, MS Excel was used to analysis the data that was collected. Correlation co-efficient and regression are the statistical tools used. All the factors identified have a positive correlation with organizational performance and employee engagement of Gen Z. Career development and Rewards and recognitions were the two important factors identified. This paper throws light on the policy changes that has to been done to accommodate the young work force who are ready to join but have diverse expectations of the work place, failing which companies may find it difficult to attract, retain and engage Gen Z in the days to come.</p> R. jayanthi Soney Mathews Copyright (c) 2023 International Journal of Applied Research in Management and Economics 2023-03-07 2023-03-07 6 1 1 10 10.33422/ijarme.v6i1.765 Impact of Microcredit on Household Consumption and Assets In Nepal <p><em>This paper intends to assess the impact of microcredit on Household Consumption and Assets in Nepal. The multivariate techniques used to achieve the objectives of the study. The study uses Nepal Living Standard Survey 2011 data, which covers 5,988 households. Considering the endogeneity in the microcredit participation of household, the study uses instrumental variable technique (IV method) for assessing the impact of microcredit on Household Consumption and Assets. After the adjustment of the endogeneity, distance of bank, distance of cooperative from household and holding of land size of household as the instruments, eligible household reduced 475 household from 779 total households of intervention group and similarly 2,953 households from 5,209 total households of control group. CMP (conditional mixed process) estimator used to give flexibility in terms of combining continuous and binary variables together in the same model. Multivariate analysis indicates that it has positive and significant relationship on household consumption and on assets,</em> <em>(household consumption is on Food Consumption, Non-Food Consumption and Total Consumption. And similarly, household assets are, on ownership of livestock such as buffaloes, cows, sheep, etc, Ownership on transportation such as Cycle or Motor cycle, Ownership on appliances, such as Refrigerator, Television, CD player) on intervention group than the control group. The result and finding and review of the literatures in this paper provided a wide range of evidence that microcredit programs can increase incomes and uplift families out of poverty. Microcredit would be a viable and potentially sustainable tool to reduce poverty in Nepal. </em></p> Shalik Ram Pokhrel Copyright (c) 2023 International Journal of Applied Research in Management and Economics 2023-03-07 2023-03-07 6 1 11 28 10.33422/ijarme.v6i1.978 Analysing the Impact of Foreign Exchange Rate on Macroeconomic Variables in India <p>This paper analyses the impact of foreign exchange rates on the foreign exchange reserves and the real Gross Domestic Product in India. These variables are essential for India’s external sector policy. Some basic definitions of the different kinds of exchange rates are covered in light of India’s economic context. This is followed by a literature review on the dilemma of adopting a strong or a weak exchange rate policy and its implications on the economy. Presented after this is a model of the cyclical nature of currency fluctuations in an economy. Empirical evidence shows that currency depreciation causes an increase in foreign exchange reserves and economic growth. Data from the International Financial Statistics of the International Monetary Fund and World Development Indicators of the World Bank has been utilised using econometric tests and software to verify the hypothesis. Results are ascertained and concluding remarks are made thereafter. Certain limitations to the research have been described as well.</p> Varun Rao Copyright (c) 2023 International Journal of Applied Research in Management and Economics 2023-03-07 2023-03-07 6 1 29 46 10.33422/ijarme.v6i1.960 Corporate Social Accountability: Lessons from Coca-Cola’s Conflict at Plachimada <p>This paper explains the process by which a global corporate giant was made to account for its social responsibility by studying the conflict between Coca-Cola company and the local community in Plachimada (a small village in the south Indian state of Kerala) as a case study. The paper argues that the company suffered a long judicial battle and loss of reputation and finally lost ‘its license to operate’ for not discharging its responsibility to the local community (a major stakeholder). The analysis of the events in this conflict seems to suggest that the combination of new social movements and consumer activism in defence of human rights and environmental protection holds the promise of making the large global corporations more accountable for their social responsibilities. Fuelled by the speed of the internet and the resultant reach of media (including social media), these movements have become more effective and stronger during the last twenty years and the corporates therefore can ignore the responsibilities that society expects them to embrace only at their own peril.</p> Ameeta Motwani Copyright (c) 2023 International Journal of Applied Research in Management and Economics 2023-03-07 2023-03-07 6 1 47 58 10.33422/ijarme.v6i1.997 Does the form of the enterprise matter? Preferences of EU and African customers when choosing the company type for a purchase <p>Customer loyalty and satisfaction are crucial for the success, prosperity and survival of a business. However, customers' preferences differ according to their attitudes towards products and services, as well as the culture and conditions in which they live, which can influence their preferences when choosing a business. More than 90% of all businesses are small and medium-sized enterprises, and about 50% of private businesses in Europe and 80% in Africa are family businesses. These businesses are considered the engine of economic development and growth and are instrumental in job creation. However, if these businesses were not favoured by their customers, they would have no chance to survive and fight poverty, which is typical of African countries. Our study, therefore, identifies and compares what type of company customers from developing countries (represented by the Mbulu region, Tanzania) prefer and whether their preferences are similar compared to respondents from more developed countries (represented by Liberec, Czech Republic). By testing several hypotheses, a dependency was found between customers' attitudes when choosing a company and their place of origin. African respondents prefer large non-family businesses to small or medium-sized family businesses, while European respondents prefer small or medium-sized family businesses.</p> Denisa Skrbková Copyright (c) 2023 International Journal of Applied Research in Management and Economics 2023-03-07 2023-03-07 6 1 59 73 10.33422/ijarme.v6i1.996