Google Trends Search for Sex Reveals Change in Relationship Preferences in Post-Quarantine Periods in Chile

Authors

  • María Teresa Barbato
  • Ana María Fernández
  • Carlota F. Galán
  • Walter Rudolph Gonzalez
  • Pablo Vidal Quezada

DOI:

https://doi.org/10.33422/jarss.v5i4.801

Keywords:

COVID-19, Google trends, life history theory, sex, mating

Abstract

The study investigated seasonal variations in mating behavior by analyzing the search for sex during the COVID-19 quarantine in Google trends. Causal impact analyses were used to examine the trends of Google keyword searches during the period in which the quarantine and post-quarantine period lasted in Chile, for topics related to mate preferences. Results indicated a consistent difference during the post-quarantine peaks of Google trends related to short-term and long-term mating behaviors. Such results complement research about the change in mating strategies from an evolutionary approach which predicted decreased a long-term investment during periods of uncertainty caused by the pandemic. We discuss the implications of this method to advance the comprehension the effects of pandemic on mating preferences.

Additional Files

Published

2022-10-30

How to Cite

Barbato, M. T. ., Fernández , A. M., Galán, C. F., Gonzalez, W. R. ., & Quezada, P. V. . (2022). Google Trends Search for Sex Reveals Change in Relationship Preferences in Post-Quarantine Periods in Chile. Journal of Advanced Research in Social Sciences, 5(4), 14–26. https://doi.org/10.33422/jarss.v5i4.801

Issue

Section

Articles