Chen, Y.-J., Chiang, I.-P., Tsai, K.-H. and Yang, H.-S. 2024. A Study of Exploring Listening Willingness and Media Effect on Podcast. Journal of Social Media Marketing. 3, 1 (Jun. 2024), 1–21. DOI:https://doi.org/10.33422/jsmm.v3i1.1118.