Published: December 27, 2023

Describing Innovative Development Process on Reconstructing a Cryptocurrency-Oriented Social Media: Walking Through Taiwan Potato Media as an Example

1-19 Kai-Hung Liao
511
DOI: https://doi.org/10.33422/jsmm.v2i2.1086

Mobile Marketing in the Art Industry

Trends and Insights

20-34 FRANCIS ANKYIAH
434
DOI: https://doi.org/10.33422/jsmm.v2i2.1124

Impact of Social Media Marketing on Purchase Intention: The Moderating Role of Perceived Enjoyment

35-48 Muhammad Zulqarnain, Muneeb Iqbal, Samavia Muneer
1208
DOI: https://doi.org/10.33422/jsmm.v2i2.1171