Vol. 1 No. 2 (2022)

Published: 2023-05-15

Articles

  • Investigating the Drivers to Covert Social Media Members to Customers

    yueh wei Chen, I-ping Chiang
    1-18
    DOI: https://doi.org/10.33422/jsmm.v1i2.950

  • Impact of TikTok Social Media Marketing on Generation Z's Choice of Fitness Centers in Jordan

    Mohammad Almrafee
    19-37
    DOI: https://doi.org/10.33422/jsmm.v1i2.1035

  • Exploring the Effects of Personalized Advertising on Social Network Sites

    Chia-Jo Chu, I-Ping Chiang, Kuen-Hung Tsai, Yi-Hsin Tung
    38-54
    DOI: https://doi.org/10.33422/jsmm.v1i2.1051