Published: January 20, 2025

Green Waves: How Leaders’ Actions Shape Employee Behaviours, a Moderated Mediation Model of Organizational Green Culture and Personality Traits

1-20 Cheng Zheng, Ruth McKay, Cristina Ciocirlan
274
DOI: https://doi.org/10.33422/ijarme.v7i4.1429

Counterfeit Luxury Goods – Effects on the Brand Image and Exclusivity Perception

21-31 Jens Kai Perret, Christiane Beyerhaus, Leonie H. Steinkamp
343
DOI: https://doi.org/10.33422/ijarme.v7i4.1443

Generative AI, Disruptive Innovation, and Marketing Firm Strategies: Opportunities and Implications

32-47 Emad AbouElgheit
214
DOI: https://doi.org/10.33422/ijarme.v7i4.1359