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The article aims at analyzing of the contemporary political discourse modality that has acquired specific characteristic features of highly emotional utterances based on deliberate or unintended violation of political etiquette principles recently. The article’s generalized theorizing is illustrated by a sample of case study of invectives in political discourse. This analysis aims at distinguishing “agonal” signs (a deliberate use of invectives in speech) and pragmatic borrowings (inadvertent use of invectives) in their functioning, their pragma-semantic characteristics and discursive markers, which helps us in identification of both types of political discourse linguistic items. This research represents an integrative approach combining the Critical Discourse Analysis, the Political Discourse Semiotics Theory, the Role Theory, the Communication Theory, and others, in order to discover the actual reasons and consequences of these changes in the society in general, and in political discourse in particular.
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